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My Beating Heart

November 08, 2015

Time is what we all set our lives to, and we alone are accountable to whether or not we've used it to the best we can. Missed a deadline? My fault. Made the plane on time, my doing. Great timing. Connecting with your own time by purposefully winding your time-keeper every morning and making a point of taking control of your time is part of our ethos.

Winding a watch by hand is a concept that's probably unusual to a lot of the watch wearers out there. The advent of Quartz technology has provided convenience where once was mechanical moving parts and a daily winding routine.

Over the decades the automatic watch has become somewhat in vogue, mainly due to the convenience of the automatic system with the pleasure of having a completely mechanical movement.

The hand wound movement however, the mechanism that requires daily input to keep it ticking, fell out of favour and has remained somewhat of a niche interest.

We believe this is a shame. Hand wound movements are the simplest form of the mechanical marvel that powers a time reading device with accuracy and reliability. We celebrate the connection a watch has with its owner by refreshing and invigorating the watch industry with thoughtfully designed contemporary timepieces - with a foot in the traditional, and a focus on simplicity and space, function and form, and a true connection for the owner.





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