Inspiration behind the name came from Coniston Waters in the Lake District, which is famed for the Campbell family's water speed record attempts. At 5 miles in length it was the perfect lake for Sir Malcolm Campbell to set a new record of 141.74 miles per hour in Bluebird K4 in 1939.

Between 1956 and 1959 Sir Malcolm's son Donald Campbell went on to set four successive records on Coniston Waters in Bluebird K7. In 1967 Donald achieved a top speed of over 320 miles per hour on the return leg of a record-breaking attempt. He then lost control of Bluebird, which somersaulted and crashed, sinking rapidly. Campbell sadly lost his life.

We started this project with a competition to name our next watch; little did we know it would result in a journey of such intrigue and excitement, through discovery of the Bluebird K7 and Campbell's fateful end, to the challenges of bringing to market a watch that is fresh and unique, yet combines everything we have learned over the past 3 years.

Here we are. The Coniston is before you; the product of a year's development, prototyping and production. We have taken the best bits from our preceding four designs and brought them all together in our new flagship timepiece.