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The Morar is built to last in the harshest of conditions. Taking its name from Loch Morar in Scotland, the deepest body of water in Britain at 310 meters, the Morar is designed for such depths whilst completely at home on dry land. With a solid stainless steel case and 120-click uni-directional bezel, not to mention the sapphire crystal and anti-magnetic caseback, the Morar will take pretty much anything you throw at it.
Loch Morar is situated on the North Western coast of Lochaber in the West Highlands and is a stone’s throw away from Mallaig; the main port for the small isles and Skye. The loch itself is incredibly long and vastly deep, fed with fresh water from the mountains that surround it.
One inhabitant has traversed the ages and remains to this day a mystery; Morag, as she’s affectionately known, is said to have lived in this loch for centuries. It is said that Morag is around 30 feet long, with rough skin and three dorsal humps, and we can’t help but be enamoured by this creature of folklore. So much so we placed her on our caseback.
At MWC we follow very few rules except one; nothing unnecessary. If it doesn’t need to be there, it shouldn’t be there. By following this ethos it allows us to design freely and accurately, knowing that only the elements that bring utility and clarity to the design will make the cut.
As such the Morar is, in our humble opinion, a watch in the purest form; no aesthetic quirks, no luxury materials and no claims of status. It is a robust, beautifully made, expertly engineered instrument that can withstand almost any environment.
All roads really do lead here, and that place is Morar.
