The Devil's in the detail
Although the dial colouring was influenced by the glittering salty surface of the other-worldly Lake Eyre salt flats, it was Donald's cockpit and Bluebird herself that inspired the markings and colouring.
Around the outer edge of the face we have used the colouring from the CN7’s pressure gauge; a bold mix of white, grey, red and blue - it’s more subtle on the Eyre dial, but important nonetheless. The bezel numbering is directly inspired by the various instruments and gauges, and these numbers, along with the hour and minute markings, are painted in the now renowned Bluebird colouring.
“An elegant time piece that is already being talked about as a new family heirloom.”
“From the moment of opening the box right through to seeing it on his wrist, the experience could not have been better.”
“Bought for my husband. He loves it! Looks very expensive. Great attention to detail.”
403.1 MPH - LAKE EYRE SALT FLATS, 17 JULY 1964
Donald Campbell powered his Bluebird Campbell-Norris 7 speed-machine across Lake Eyre's salt flats to a World Record Breaking speed of 403.1mph - becoming the fastest man in the world.
Donald Campbell had been obsessed with speed all his life. At the time of his land speed record attempt on the salt flats of Lake Eyre in Australia, he was already a success, holding the most water speed records of anyone at that time. Water speed was his. Yet he aspired, or perhaps more accurately, longed to be regarded amongst the upper echelons of record breakers, as his father and his father’s contemporaries were.
LAND AND WATER
By smashing through the 400mph barrier, Donald became a true speed pioneer - he had finally made it to the lofty heights his father had, and he could put to rest this excruciating chapter of his life.
It was at a party afterwards that he spoke with his engineer, Leo Villa, about his next venture. He was determined to capitalise on his Lake Eyre success with securing the double - breaking both land and water records in the same year. He did just that; on the very last day of 1964 on Lake Dumbleyung, became the first person to be both the fastest on land and water.
In honour of Donald's achievement, the Eyre has been limited to 403 pieces, celebrating the incredible speed that he achieved on that glorious day in Australia.
SHIMMERING SALTY DIAL
Above the dial, the details emerge. Around the outer edge of the bezel we have used the colouring from the CN7’s pressure gauge; a bold mix of white, grey, red and blue - it’s more subtle on the Eyre dial, but important nonetheless.
Inwards we have printed simple numerals to show the minutes/seconds, followed by our signature moat of lume which forms an unbroken circle around the central plateau, which itself has its outer edge machined to expose the metal beneath, with Bluebird pantone markings printed on top; a shimmering anisotropic glint as light flows around the dial. The shimmering salty dial features our logo and a very important designation; “403 MPH” - the official World Land Speed Record of Donald Campbell.
The case of the Eyre measures 40mm in diameter, a comfortable size for most wrists, and features 20mm lugs - a classic sizing combination. To the peak of the domed crystal the watch has a depth of 10.5mm, whilst the 46.5mm lug-to-lug sizing complements the case perfectly.
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