If At First You Don't Succeed...
When we set out on our journey with MWC, we always knew one day we would design and produce a diver’s watch, and when that time came we wanted it to be as unique and individual as we could possibly make it. The dive watch arena is the most crowded place in watch land, and there’s little to differentiate between many of them, save some branding, marginal technical specifications and fancy materials.
The time for our dive watch project arrived in mid-2016, with a quick sketch of a rounded, pebble-like form with integrated bezel and curved lugs. This sparked the beginning of what would become a project spanning the course of 3 years, flitting from impossible problem solving to finally shelving the Morar whilst we focused on other projects.
However, in November 2018 the Morar project roared back to life after deciding, for the first time in MWC’s short history, to use an automatic movement as the engine. This would solve many of our historical woes with the project and allow us to bring the Morar to market more resolved than originally designed; a by-product of our countless hours of discussion, production cycles and technical hurdles emanating from our other projects.
As a result, the watch you see before you today is beyond even our expectations. It’s the result of the desire to create something that followed no preordained plan, that complied with no preset expectation of dive watch design nor compromised any element for aesthetic or vanity reason.