Dawn of the jet age
The dawn of a new age in flight. Faster, quieter, more luxurious, the jet-age brought about a sea-change in the way flight was perceived. It was the peak of social status and, if you were lucky enough to fly during the hey-day, an incredible experience. Technically these planes were a feat of British engineering marvel and signalled to the world that innovation was in our blood. The Pacific is inspired by both the dawn of the jet-age and the human-centric experience as this new super-fast lifestyle boomed into existence.
The Pacific collection is inspired by the dawn of the jet age - with each individual model paying homage to a particular era of jet travel.
The Pacific 76 is our ode to Concorde and supersonic travel - those lucky enough to have flown on Concorde say the aircraft will always retain a rarified air for both its engineering feats, flying more than twice the speed of sound and on the fringes of space, but also for an unmatchable aura of thrill and luxury.
Concorde truly captured the imagination of the world - celebrity passengers and caviar at 55,000 feet - not to mention being able to "Arrive Before You Leave".
The challenge behind the Pacific was to create a watch that feels fluid, that exudes an effortless approach to a complex design. The Pacific features one unbroken compound curve, signifying flight, the high altitude smoothness and simplicity of jet travel. In contrast, the underside, much like the profile of a wing, is turbulent, a nod to airflow and the engineering of plane design.
The waveform line presented its own challenge: to keep the watch feeling thin and comfortable on the wrist - hence the smoothed scallops that have been scooped out at each corner of the caseback; visually it keeps things trim on the wrist and physically comfortable.
THE BEATING HEART
Despite the incredible effort that was poured into the design of jet-liners, underneath the glossy thermoplastic and faux-leather sits a decidedly utilitarian framework of cabling and mechanics. Look up into a wheel-well of an airliner and you’ll not see anything decorated or highlighted - it’s all business.
We’ve taken this aesthetic and applied it to our Pacific - you see the engine - the Sellita SW216 - through the beautifully domed sapphire crystal, itself casting refractions and illuminating the movement. We’ve added our crown icon in black and modified the plates with a vertical brushed texture - but the calibre remains decidedly robust, accurate and humble.
The Pacific 76 features solid blocks of superluminova to mark the hour points, and superluminova filled hands, to aid in low-light time telling. The blocks were an exercise unto themselves; forming solid chunks of glowing material isn't easy and it took a few iterations to get them spot on, something that is reflected in the layering effect those tall blocks have in the daytime, as well as the energy retention for longer lasting lume glow at night. The refractions through the box sapphire edges is magical to witness.
Sweating The Small Stuff
The Pacific comes in our bold, stark watch box - a monolithic black cuboid opens up to reveal the beautifully crafted, bespoke booklet, detailing how the Pacific came to be. Lifting the booklet reveals yet more; the letterpressed, hand-stamped collector's card sits within a precision cut recess and features a quick reference guide on the reverse. The tray that holds the booklet and card can be removed with the black ribbon revealing the Pacific below; don't forget to look on the underside of the tray, for it holds the motto permeating through all of MWC.
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HOW MARLOE BECAME AN ESTABLISHED BRITISH BRAND
In 2015, a simple twist of fate brought together the two founders of Marloe Watch Company. Oliver & Gordon were intrigued by design, the slow-living counter culture, and beautiful mechanical watches - within a year, the first Marloe watch was created, and Marloe Watch Company was born.
Marloe design watches that they’re proud of, made by manufacturing partners who over the years have also become friends. Honest watches made with care and attention - unpretentious, proven quality.
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