World Whisky Day is celebrated annually on the third Saturday of May, with this year’s event falling on the 17th. It was founded in 2012 by Blair Bowman, a Scottish whisky enthusiast who wanted to create an inclusive global celebration of whisky. His aim was to move away from the perception of whisky as an exclusive or intimidating drink and instead highlight its rich diversity and international appeal. Today, whisky lovers around the world raise a glass to appreciate the artistry, traditions and cultural significance behind this storied spirit.
What sets World Whisky Day apart is its accessibility. Unlike traditional festivals tied to specific distilleries or regions, this day invites everyone - from seasoned connoisseurs to curious newcomers - to enjoy whisky in whatever way they like. Events range from tastings and distillery tours to virtual meet-ups and casual gatherings at home. It’s also a chance to spotlight the global nature of whisky, with celebrated expressions now coming from countries as varied as Scotland, Japan, the United States, India, and beyond. More than anything, the day serves as a reminder that whisky is meant to be enjoyed - not just studied or collected.
With World Whisky Day fast approaching, there’s no better time to celebrate craftsmanship, heritage, and the spirit of independent thinking - and the Glenbeg Blue Set does exactly that. Created in partnership with Ardnamurchan Distillery to mark its 10-year anniversary, this limited-edition set is a beautifully curated tribute to both horology and whisky-making. It includes the stunning Glenbeg Blue automatic watch and a 70cl bottle of 10-year-old sherry-matured single cask whisky from Cask No. 233 - both with matching numbers. Not to mention a 5cl miniature and a handcrafted cask plug - all housed in a bespoke box, with only 292 sets produced.
This collaboration isn’t just a pairing of products - it’s a meeting of passions. The Glenbeg Blue watch is a masterclass in design, with copper accents echoing Ardnamurchan’s stills, a unique cask-inspired date window, and a sherry leather strap that subtly nods to the whisky’s rich heritage. The addition of a distillery tour ticket makes this set even more special - offering the chance to experience the source of the spirit first-hand. For anyone who appreciates rarity, storytelling, and impeccable detail, the Glenbeg Blue is the perfect way to mark World Whisky Day in style. It’s not just a watch and a dram - it’s a celebration in a box.
If a dram or two of Scotch doesn’t quite suit your tastes, the Glenbeg White offers a refreshingly pure alternative - sharing the same dedication to craftsmanship but with a more contemporary character. Limited to just 500 pieces, the Glenbeg White draws inspiration from the crisp white labels of Ardnamurchan Distillery’s core whisky range, translating that clarity into a strikingly refined dial. Subtle copper accents and slate-blue details mirror the Glenbeg design language, while offering a brighter, more minimalist expression of the collaboration.
The watch features cask-inspired appliqués and a ‘persuader’ bung tool-shaped seconds hand - gentle nods to the world of whisky without the bottle in tow. Equipped with Superluminova for low-light clarity and various strap options, not to mention the still hatch-style exhibition caseback, the Glenbeg White is perfect for those who appreciate subtlety, mechanical precision, and a story well told - no dram required.
Sláinte!