by Gordon Fraser October 22, 2020 3 min read 24 Comments

So, it’s been a little while since the last part in this series, and that’s primarily down to two things - being incredibly busy, and COVID. Being busy is mostly related to us getting orders out to you asap, but also generating the large amount of supporting material for each new range, as well as promotional content for our upcoming releases (of which we have some really cool stuff). We produce everything in house, which is a bit of a feather in our cap, and as a result we are all working together at full speed to make it things happen.

However, like many small businesses, Marloe hasn’t been immune to the impact of the Coronavirus. On March 23rd, the whole of the UK entered into lockdown and one of the restrictions put in place was the instruction for retail to close. Obviously this has had a hugely negative impact on the high street, but also a big, positive shift towards the e-commerce world, as we saw traffic dramatically increase, and in turn, sales. 

It’s a complicated time when the world is being swept by a devastating and serious pandemic, yet your business flourishes - but we’re proud to be delivering little rays of light to people’s lives. Our office was run single-handedly by myself for 3-months, fulfilling orders as they came in fast and furiously. It was a trying time and as a result a lot of my typical day-to-day stuff was put on hold. However, as lockdown was relaxed, and the dust settled a little, our team has returned to a semblance of normality. Meanwhile the virus was busily impacting other areas of our business.

Production and assembly in both Japan and Switzerland has seen reduction in staffing and at some points halted altogether. We’ve been in constant contact with all our suppliers and they've been putting a brave face on - updating us that our production hasn’t been affected. But as we've neared the end of that process for various models we're seeing shifts in schedules - watches we’d penned in for Christmas have been delayed by weeks, even months. It’s an unfortunate position to be in - with a promotional campaign designed to drum up excitement only to find that the key phase of delivery slips with each week. It’s part of the reason why we’ve not announced any launch dates, to many people’s dismay, but while it may be frustrating, the more important issue is making sure Marloe weathers this storm - it has the potential to ruin businesses and has already done so across the world, but thankfully we’re actively managing risk, adjusting our plans and keeping up with the constantly evolving landscape.

So, now that we’ve weathered the start of the storm, and have many bruises to show for it, we’re on the verge of releasing some very exciting watches. Some were planned for 2020, which have now slipped into next year, and some are scheduled for arrival throughout 2021, but we thought we'd update you on all of them:

Solent - my love affair with the seafaring world and lighthouses, due in December.

Dart - our first ever design collaboration, due in December.

Coniston Black Edition - a watch we've had many requests for, hopefully launching Black Friday.

Atlantic - our our first aviator watch, inspired by the dawn of powered flight, is still hopefully landing in time for Christmas. 

35mm - a foray into the smaller diameter watch world, due early 2021.

Haskell Global - a special 100 piece edition, due early 2021. 

Bonneville & Eyre - using the chassis of the Coniston but adapted to the land speed records of the Campbell family, due early 2021.

Submersible - a version of the Solent with inspiration through submarines and the sub-seafaring world, due late 2021.

Pacific (Harport) - our most elaborate and high-level project to date, coming late 2021.

Apollo - our take on the Square watch - watch this space! 

Over the coming weeks, as we find little nooks of time, we’ll be filming parts for the series for each model in the order that we're seeing them arrive - the Atlantic was due to be the first but that project has slipped a little meaning that the Solent and Dart will likely be with us first, in early December. So over the coming weeks we'll record videos that show how we arrived at the various designs, what inspiration fed into each project, and what the final prototypes look like. 

Gordon Fraser
Gordon Fraser


24 Responses

Fred
Fred

November 06, 2020

Between these updates and the quarterly, Marloe does a great job telling the story behind the brand.
Thanks for letting us know what’s coming down the pike. I’ve been looking for an affordable, water-resistant small watch (with lume). The plan was to see if any of the fall releases come close to my needs, and if not, I was going to settle for a steel Marathon GPM. Now I know to wait for the 35mm!

Peter Davies
Peter Davies

October 27, 2020

Fantastic update, from the heart, realistic and reflective. Awesome stuff! I am so proud to be a Marloe owner, wearing a MWC product and occasionally communicating with the team makes me feel like I’m part of a family. No other company I have dealt with can hold a candle to the experience of being a Marloe customer. Keep going guys, you are inspirational and “beyond expectation”. Thank you.

Ken Morris
Ken Morris

October 27, 2020

Excellent video. Looking forward to the new releases. Keep safe and healthy.

Scott
Scott

October 27, 2020

Thanks for sharing the new designs, can’t wait now until they are available to buy!

Des Clark
Des Clark

October 27, 2020

Incredibly refreshing open honest and transparent video. Challenging times for sure for everyone and especially for businesses such as yours with so much dependant on other parts of the world. Keep strong and producing what you’re doing – amazing watches.

Paul Edey
Paul Edey

October 23, 2020

Well done on your brilliant new designs. You chaps are inspirational.

Tony
Tony

October 23, 2020

Wow, that’s a lot of watches – good work. The 35mm will be interesting for me. I’m a bit over big watches. Good on you for sticking it out and being adventurous, and ploughing on.

antony mckee
antony mckee

October 23, 2020

Very informative can’t wait to start buying some of them top job 😊

Keith L
Keith L

October 23, 2020

As an original Kickstarter backer of your company and a proud owner of two Cherwells and a Lomond I am VERY excited about your upcoming line-up. Your attention to detail and insight into your company, your people and your process are exciting for me and this update was no exception. I can’t wait to buy an upcoming watch…. curious about one thing. Do you have an outline to your price points across the line? Are you gearing towards keeping them all in one general range or are you looking at having different offerings at different price points and if so, which designs will fall where? Thanks MWC!

John Freeman
John Freeman

October 23, 2020

Hi,

How do I subscribe to your quarterly journal?

Thanks. J.

Chris Knowles
Chris Knowles

October 23, 2020

Keep going guys, looking forward to your new model range, enjoying the Morag

Kirk Hilton
Kirk Hilton

October 23, 2020

So, so very impressed with the up and coming designs, please release them periodically so my bank account has time to recover. So glad you rechristened the “Pacific” ( the watch deserves a bigger name). Intrigued by the look of the “Sub” and you certainly have hit the zeitgeist with the exciting square watch in design ( something I’ve been looking at in recent weeks). We are all holding a collective breath and keep reminding ourselves that good things are worth the wait. Best wishes and Good fortunes.

James
James

October 23, 2020

Thank you for the update and insight into what’s happening with your watches.

Juan Manuel
Juan Manuel

October 23, 2020

That’s great news you’re prevailing! Such a special project as Marlow deserves it… as much as I deserve your watches!
All my best wishes!

Robert
Robert

October 23, 2020

Good stuff Gordon. Look forward to seeing the full lines and photography, the latter being so important for buying online. Straight on photos and digital renderings just don’t show enough detail dimension.

ROBERT
ROBERT

October 23, 2020

Hi—I have bought a Coniston and a Haskell and am very happy with both.

Suddenly I seem to have become a watch collector!—I could be interested in buying an Apollo and a Haskell Global—do you have/will you open a waiting list?—Robert

Andy Andrews
Andy Andrews

October 23, 2020

Personally, I can’t wait to see them all! I’m very pleased that business is flourishing – you deserve to do well. For me, it is the individuality of your brand, your personal involvement, and the pricing “availability” of your watches. I sincerely hope you do well, and don’t get taken over by a conglomerate! Well done, and thank you! I’m saving my pension – and maybe my winter fuel allowance too! Stay well and safe! Kindest Regards, Andy

Daniel
Daniel

October 23, 2020

Brilliant video. Very hearfelt and honest. Stay Safe guys, watches look awesome. Keep up all the good work ll

JOHN COLLIE
JOHN COLLIE

October 23, 2020

Looking forward to the new launches. Exciting times ahead, good luck

Ken Pegg
Ken Pegg

October 23, 2020

Nice video and thanks for update. Very excited about the upcoming Models they look very stylish classy and unique just what I would expect from Marloe Watches. Keep your chins up things will get better.

John Lightfoot
John Lightfoot

October 23, 2020

A very touching, heartfelt, honest video, it’s a shame that the pandemic is having such an effect on all aspects of our lives, but it is very encouraging to see that the MWC is adapting, planning, growing and above all is safe!
This is a blueprint that will be being repeated across all sectors of business and personal lives, and we will all get through this stronger, wiser and more importantly closer.

I’m very much looking forward to the new pieces being released, good luck with the whole project.
Love from the Lake District and Stay safe,
John.

Steven Hughes
Steven Hughes

October 23, 2020

Amazing. Can’t believe the amount of work that has gone on behind the scenes and really looking forward to seeing all of the ranges become available

Taher
Taher

October 23, 2020

Hey Gordon,

Great video enjoyed that a lot – appreciate the insight! Very excited for some of the designs – Atlantic, 35mm and Solent are particular highlights (for me)

Cheers
Taher

Detlev Jonentz
Detlev Jonentz

October 23, 2020

Brilliant update. Can’t wait to see the black edition coniston

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