by Gordon Fraser November 06, 2020 2 min read 17 Comments

To soar into the sky and float aloft in the wind, peering down on the world below, knowing that, if you so wished, you could touch the stars. Welcome to the Atlantic Chronoscope, borne from a love of flight, inspired by the pioneering spirits that risked life and limb to achieve it.

The Atlantic Chronoscope will be available from Thursday 12th November at 13:00 GMT, but in the meantime, we thought you might like to enjoy our cinematic experience celebrating flight. 


Inspired by the advent of lighter-than-air powered flight, the Atlantic has been designed through a process of deep research into the time period when flight was still a concept alien to most. In particular, we have focused on the R34 airship, the craft with so much potential and possibility attached to it from manufacture through to maiden flight. The R34 went on to become the first airborne craft to complete, without incident, a double-transatlantic crossing - and with that feat secured what looked like an exciting future of worldwide travel via airship.

Out of the ashes of WWI arose several technical advancements. One such advancement was flight, in the form of airships. Towards the tail-end of the conflict the British Admiralty commissioned several new airships - war machines capable of both aggression and reconnaissance. The R33 Airship Class was a cutting edge design, in-part designed using German technology from a downed Zeppelin, the R34 was one of two airships of this class manufactured for the war effort.

R34 Airship

However, the R34 was not completed before the end of the war and thus a giant of the sky was repurposed for a more peacetime application: worldwide commercial travel. It was the hope that the British public needed; the potential to see the world and expand their personal horizons. Little did they know that the British commercial airship industry would be short lived.

The dawn of powered flight opened up the possibility that man could become as bird, something that has been dreamed about for centuries. Yet with the ability comes the inherent risk; just because you can, doesn’t mean you should. With the monumental risks involved in the development and testing of air travel, the men and women who took on the challenge brought the modern age of flight to everyone. Without their efforts we would not enjoy relatively affordable, convenient, worldwide commercial flight. The pioneers, the people who took that risk, who put their life on the line to give everyone the shot at seeing the world from above; that's the spirit that we bring to the biggest project in Marloe’s short life.

Alcock & Brown

Throughout the project we have faced what seemed like insurmountable challenges, yet each time we reminded ourselves that our risk was nothing compared to these pioneers. With perspective we are afforded a reset of mindset and an increase in motivation to see it through. If Bleriot, Alcock & Brown, Major George Scott and Charles Lindbergh can put everything on the line to experience the thrill of a journey filled with unknowns, challenges and ultimate glory, then why can’t we?

Gordon Fraser
Gordon Fraser


17 Responses

Peter Davies
Peter Davies

November 10, 2020

Awesome!
Three of my greatest passions in one video, beautiful classic cars, beautiful classic aircraft and beautiful classically designed watches. With the Atlantic it looks like you’ve done it again guys, from the images I have seen it is just beautiful and as ever “beyond expectation”, well done, really well done!

owen lewis
owen lewis

November 07, 2020

Gorgeous images. The Atlantic is a worthy addition to british design. That chap seems stuck in ultra slow-mo mode. Pamela Anderson’s brother perhaps? Congrats on the watch, will sell strongly i’m sure.

Robert munro
Robert munro

November 07, 2020

Quality video I can’t wait to see the watch Iv got 5 MWC watches and two Omega the Omega are now ornaments

Juan Manuel Ballesteros Allué
Juan Manuel Ballesteros Allué

November 07, 2020

Impressive, beautiful, alluring video… Can’t wait to see the new Atlantic… You guys at Marloe are nailing it!

Franky summan
Franky summan

November 07, 2020

Great design, good presence, love the watch and the car I can’t wait until 12th

Richard Hughes
Richard Hughes

November 06, 2020

Great film,I can’t wait to see the watch.Keep safe and well

Benoit Dufour
Benoit Dufour

November 06, 2020

Absolute stunning video and watch! You guys are smashing it and keep bringing the goods! Well done and looking forward to 12/11/20!

john lightfoot
john lightfoot

November 06, 2020

What a wonderful video, sleek and stylish with several icons of British design and engineering, and the new timepiece looks beautiful.
If you make any video’s for future releases, if Rob Bell isn’t available I am! :)
Stay safe and see you when the clouds clear.

Mathieu
Mathieu

November 06, 2020

Fantastic video! I had goose bumps watching it. We always hear about storytelling for watch brands and them struggling to tell you anything interesting, but with Marloe it’s rather different. It’s all about an atmosphere, feelings, emotions that create this binding link between you and your watch.

Jeff Scarr
Jeff Scarr

November 06, 2020

Please send me more information on the Atlantic Chronoscope it looks fabulous in the videos.

Frederik drost
Frederik drost

November 06, 2020

Lovely video ! I like those big hands !! Greeting from Hype & Style i have been following you for a while now !!

Martin
Martin

November 06, 2020

Can’t decide whether I covet the car more or the watch- well obviously the car, but the watch is iconic too- a great addition to the range

Garry Hamblin
Garry Hamblin

November 06, 2020

A very evocative video, showcasing another beautiful watch from Marloe. It would be a perfect companion watch for my Coniston Vulcan. All I need to know is, will there be a numbered edition and how much will it cost?

Russ James
Russ James

November 06, 2020

Great video and what looks like a great looking watch can’t wait for the 12th and finally get to see the Atlantic. Be putting it on my Christmas list.

Fred Eaves
Fred Eaves

November 06, 2020

Wonderful video! As a petrolhead I loved the E-Type drive. Wherabouts is the road for my next visit to Scotland? Looking forwrd to the 12th.

KSH
KSH

November 06, 2020

Beautiful video, just beautiful. I worried that the E-Type and Moth were going to be a British trope cliché, but no, I needn’t have worried, as everything MWC does there’s a ‘safe pair of hands’, a passion and heart. You should be proud of this atmospheric, mindful and romantic slice of ‘soft sell’ advertising. Just beautiful! 👍. Looking forward to the Atlantic’s release. Regards and good fortune.

Andrew Devine
Andrew Devine

November 06, 2020

Thank you Marloe. Ive been waiting for a watch like this, cant wait to purchase :-)

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