Coniston - Bluebird

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  • Limited Edition of 1000 Watches

    "Courage is not being fearless" - words spoken while pushing and breaking the boundaries of physics and human endeavour. Donald Campbell was no stranger to challenges of extreme engineering and danger. The Coniston is inspired by its namesake lake, where Donald and his father Sir Malcolm Campbell set numerous water-speed records.

    The name Coniston has become synonymous with Donald Campbell’s speed records and his boat, the Bluebird K7. It seemed only fitting that one of our Coniston watches should honour the striking Bluebird boat itself, and its part in these remarkable endeavours. Thus, the Coniston Bluebird was born. Taking its distinctive blue hue from the K7, the Bluebird’s central plateau and outer rehaut stand in contrast to the inset ring of lume which gives the Bluebird exceptional readability in both daylight and darker hours.

    A pop of yellow in the form of the second hand and second markers, inspired by the yellow of the Bluebird’s badge and intake covers, add another element of interest to the already striking face. Polished hour and minute hands and applied indices tie together with the case, while giving another subtle nod to the metallic trim found on the K7. As the boat itself proudly sported the British flag, our logo and the words ‘designed in Britain’ are unobtrusively featured on the dial in clean white, completing this most unique and distinctive of watches. The overall feel of the Coniston Bluebird evokes that bygone era of engineering prowess; thoughtfully designed, proudly British, and unwaveringly brave.

    Read more about the man who inspired the Coniston Bluebird, or see the rest of the collection here.

    • Japanese Made Miyota 8N33 manual mechanical movement (21,600bph)
    • Accuracy of +25/-15 seconds per day
    • 40mm diameter, 10.5mm depth
    • Polished bespoke case
    • Sapphire domed crystal with AR coating
    • Exhibition case-back with perimeter engraving
    • BG-W9 luminous treatment
    • 65g (with strap)
    • 20mm lugs
    • 10 ATM

A Visual Spectacle

We believe the rear of a watch should be as spectacular as the front, so the Coniston flaunts its oscillating balance wheel with a large glass aperture. We use hand-wound mechanical movements in all our timepieces, and the beating heart of the Coniston is the beautiful Miyota 8N33, which was selected not only for its reliability but also its delicate and eye-catching decorations.

Surrounding this visual spectacle is an engraving with the words of British icon Donald Campbell - who along with his father Malcolm, set numerous land and water speed records between 1924 to 1967.

"Courage is not being fearless"


We started this project with a competition to name our next watch; little did we know it would result in a journey of such intrigue and excitement, through discovery of the Bluebird K7 and Campbell's fateful end, to the challenges of bringing to market a watch that is fresh and unique, yet combines everything we've learned over the past 3 years.
Donald Campbell in Bluebird K7

The Beating Heart

For the Coniston we specified the Japanese Made Miyota 8N33 manual movement, and never looked back. This is one of the most beautiful calibers available, with a skeletonised frame revealing the inner workings of the movement, from the escapement wheel to the mainspring barrel, it’s all there on show.

Not only is the 8N33 a beautiful movement to look at, it’s also exceptionally reliable and accurate, running well within the manufacturer's spec. The movement beats at 21,600bph, giving an incredibly smooth sweep to the central seconds hand, as it tracks its way around the dial.
Donald Campbell in Bluebird K7

The Devil's in the Detail

The Coniston Bluebird comes in our brand new watch box. A monolithic black cuboid opens up to reveal the beautifully crafted booklet, detailing how the Coniston came to be. Lifting the booklet reveals yet more; the letterpressed, hand-stamped collector's card sits within a precision cut recess and displays a quick reference guide on the reverse. The tray that holds the booklet and card can be removed revealing the Coniston below; don't forget to look on the underside of the tray, for it holds the phrase so deeply connected to MWC.
Donald Campbell in Bluebird K7

Numbers with Meaning

The Coniston comes engraved with sequential numbering, so you know exactly which Coniston you have. You can either select your number above, or if you would like to enquire into a specific number please don't hesitate to ask.
Donald Campbell in Bluebird K7


Inspiration behind the name came from Coniston Water in the Lake District, which is famed for the Campbell family's water speed record attempts.

In 1967 Donald Campbell achieved a top speed of over 320 miles per hour on the return leg of a record-breaking attempt - he then lost control of Bluebird, which somersaulted and crashed. Campbell sadly lost his life.
We're proud to offer the Coniston with a 12-month movement guarantee - if anything does go wrong we're on hand to repair or replace it for you.
We ship our watches worldwide using DHL - once your order's dispatched we'll email your tracking number so you can keep an eye on its progress.
If you aren't completely satisfied with your timepiece you have 30 days to return it to us for a full refund (must be unworn and in the original packaging).