Pre-Order

Atlantic - R34

  • PRE-ORDER ITEM - SHIPPING JAN/FEB 2021

    For the R34 model we have used a quilted pattern for the dial base, along with sunken, contrasting lateral sub-dials, applied 12 index and name plate, and raised outer chapter ring. The hour and minute hands of the R34 are sword profiles, with a ridge running along the middle and polished to a mirror shine. This gives us contrast for the hands to reflect the environment, catching light on either of the facets.

    Each sub-dial features one of two hand styles - the running second hand matches the polished main hour and minute hands. For the Chronoscope functions, the sub-dial and timer second hands are painted in a separate style to differentiate them. It’s subtle and perhaps, to some, imperceptible - but it’s there for a reason, and that’s the MWC way.

    For our UK customers, why not take a look at our Finance options.

    • 43mm diameter, 15mm width
    • 22mm lugs
    • Polished & brushed bespoke case
    • Sapphire crystal with anti-reflective coating
    • Multi-layer textured dial
    • Aero-sword profile hands
    • 12-hour chronoscope
    • Quickset date complication
    • 117.3g
    • 100m / 330ft water resistance
    • Seiko NE88a automatic mechanical movement
    • 28,800 bph
    • 34 jewels 
    • Automatic (with handwinding capability)
    • 45+ hour power reserve 
    • -15 ~ + 25 sec/day
    • Japanese Made
    • Hours, minutes, sweep second, 60-second / 12-hour Chronoscope, hacking function, Diashock anti-shock, column wheel and vertical clutch

Pioneering Spirits

To soar into the sky and float aloft in the wind, peering down on the world below, knowing that, if you so wished, you could touch the stars.

Welcome to the Atlantic Chronoscope, borne from a love of flight, inspired by the pioneering spirits that risked life and limb to achieve it.

Flight Through the Ages

The Atlantic range traverses flight through the ages, from the first one-way hop across the Atlantic Ocean by Alcock & Brown, to the first solo Atlantic crossing by Lindbergh, each colourway celebrates each milestone.

For the R34 model we see a direct inspiration derived from the deep blue-green skin covering the airship, coupled with contrasting sub-dials and outer ring. It exudes pioneering spirit and feels era-appropriate for the early 20th century flight.

Transatlantic Crossing

Inspired by the advent of lighter-than-air powered flight, the Atlantic has been designed through a process of deep research into the time period when flight was still a concept alien to most. In particular, we have focused on the R34 airship, the craft with so much potential and possibility attached to it from manufacture through to maiden flight. The R34 went on to become the first airborne craft to complete, without incident, a double-transatlantic crossing.

The Beating Heart

For the Atlantic we have specified the inimitable, beefy powerhouse that is the Seiko NE88a. This collection of exquisitely machined and finished parts is the flagship of Seiko’s movement range, offering the very best of the Japanese marque’s abilities as a movement manufacturer. The NE88a offers us both an increased power reserve of 45 hours and a timing mechanism built within the chassis to offer a 12-hour chronoscope function. The NE88a features a date complication, both automatic winding and manual winding as well as hacking, quick-set date, shock protection and a very respectable accuracy for keeping precise time.

Numbers with Meaning

The Atlantic comes engraved with sequential numbering, so you know exactly which one you have. You can either select your number from the available list, or if you would like to enquire into a specific number please don't hesitate to ask.

The Devil's In The Detail

Before dial comes movement, and this movement is a big one, not just in spec and performance, but also in size. This size gives us the layout of the dial, the dimensions to which we must work. It has paid dividends, for the Atlantic dial is one that has taken years to perfect. A number of iterations, adjustments and complete do-overs have led to what is before you today; a real, bonafide exercise in proportion and precision.

Sweating The Small Stuff

The Atlantic comes in our bold, stark watch box - a monolithic black cuboid opens up to reveal the beautifully crafted, bespoke booklet, detailing how the Atlantic came to be. Lifting the booklet reveals yet more; the letterpressed, hand-stamped collector's card sits within a precision cut recess and features a quick reference guide on the reverse. The tray that holds the booklet and card can be removed with the black ribbon revealing the Atlantic below; don't forget to look on the underside of the tray, for it holds the motto permeating through all of MWC.

Placeholder Card for Christmas

Due to the impact of COVID-19 on our production schedule, we may not receive stock in time for Christmas, but if you're thinking of gifting the Atlantic, please don't fret, for we have created a beautiful letter-pressed placeholder card to gift on the big day - with a link to our expanded Atlantic magazine on how the collection came to be. Simply tick the box at the top of the page when placing your order to receive one.
Warranty
We're proud to offer the Atlantic with a 12-month movement guarantee - if anything does go wrong we're on hand to repair or replace it for you.
Shipping
We ship our watches worldwide using DHL - once your order's dispatched we'll email your tracking number so you can keep an eye on its progress.
Returns
If you aren't completely satisfied with your timepiece you have 30 days to return it to us for a full refund (must be unworn and in the original packaging).