Dawn of the jet age
The dawn of a new age in flight. Faster, quieter, more luxurious, the jet-age brought about a sea-change in the way flight was perceived. It was the peak of social status and, if you were lucky enough to fly during the hey-day, an incredible experience. Technically these planes were a feat of British engineering marvel and signalled to the world that innovation was in our blood. The Pacific is inspired by both the dawn of the jet-age and the human-centric experience as this new super-fast lifestyle boomed into existence.
The Pacific collection is inspired by the dawn of the jet age - with each individual model paying homage to a particular era of jet travel.
The Pacific 52 draws on the de Havilland Comet for it's inspiration - the world's first commercial jet liner to cross the pacific and circumnavigate the globe - an airplane that changed aviation for good. The Comet was designed with an aerodynamically clean design and turbojet engines buried in the wings, not to mention a pressurised cabin and square windows.
But it was the lavish lifestyle that caught the public's imagination - entrance lobbies, powdering rooms and multiple feet of legroom - the 52 is our ode to this super-fast, elegant form of travel.
The challenge behind the Pacific was to create a watch that feels fluid, that exudes an effortless approach to a complex design. The Pacific features one continuous upper curvature that is unbroken from lug to lug, over the dial around to the caseback. The top surface forms a single curvature but the rear lines are turbulent, a nod to airflow over a wing.
The waveform line presented its own challenge: to keep the watch feeling thin and comfortable on the wrist - hence the smoothed scallops that have been scooped out at each corner of the caseback; visually it keeps things trim on the wrist and physically comfortable.
THE BEATING HEART
Despite the incredible effort that was poured into the design of jet-liners, underneath the glossy thermoplastic and faux-leather sits a decidedly utilitarian framework of cabling and mechanics. Look up into a wheel-well of an airliner and you’ll not see anything decorated or highlighted - it’s all business.
We’ve taken this aesthetic and applied it to our Pacific - you see the engine - the Sellita SW215 - through the beautifully domed sapphire crystal itself casting fascinating refractions and illuminating the movement, but the engine itself is all business. We’ve added our crown icon in black - but the movement remains decidedly robust, accurate and humble.
DEVIL'S IN THE DETAIL
The Pacific is all about the detail - whether it's the fluid tri-finish case, elegant applied numerals around the dial, the gentle sweeping hairline seconds hand, or the incredible sapphire box crystal with the most stunning refractions, you'll simply never get bored of checking the time.
Sweating The Small Stuff
The Pacific comes in our bold, stark watch box - a monolithic black cuboid opens up to reveal the beautifully crafted, bespoke booklet, detailing how the Pacific came to be. Lifting the booklet reveals yet more; the letterpressed, hand-stamped collector's card sits within a precision cut recess and features a quick reference guide on the reverse. The tray that holds the booklet and card can be removed with the black ribbon revealing the Pacific below; don't forget to look on the underside of the tray, for it holds the motto permeating through all of MWC.
WE DESIGN WATCHES THAT WE'RE PROUD OF, AND SUPPORT THEM WITH ATTENTIVE CUSTOMER SERVICE
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HOW MARLOE BECAME AN ESTABLISHED BRITISH BRAND
In 2015, a simple twist of fate brought together the two founders of Marloe Watch Company. Oliver & Gordon were intrigued by design, the slow-living counter culture, and beautiful mechanical watches - within a year, the first Marloe watch was created, and Marloe Watch Company was born.
Marloe design watches that they’re proud of, made by manufacturing partners who over the years have also become friends. Honest watches made with care and attention - unpretentious, proven quality.
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