We've spent a lot of time debating what to do because increasing the cost of our products is always going to disappoint customers - it's a frustrating decision to have to make.
In this, our first live-streamed episode of our new series Road to Morar, Gordon takes us on a brief history tour, starting at the Ancient Greeks through to the advent of seafaring trade.
This November, rather than taking part in the frenzied discounting, we're partnering with Blackdog Outdoors to support their work and promote what they're doing.
In our new series we will chart the progress of designing the next Morar dive watch. Join us each time to see how we go about researching, designing, developing and producing our dive watch.
We're now beginning to see a resurgence of the British watchmaking industry with a number of emerging British brands looking to revitalise the legacy - we are one of them.
This October we hope to launch our Series B Funding Round - what is a Series B Funding Round? I hear you ask. Well, it's essentially where we raise funds by selling shares in the business.
The Astro is a new perspective for us, as watch designers, and is inspired by the race to stand on the moon, and the broader legacy of human understanding that remained.