Winds of Change

Winds of Change

In September 2019, we wrote a piece titled Changing of the Guard. When I think back to that time it really felt as though Marloe was starting a new chapter. The watch that had launched the brand, the Cherwell, had recently sold out and been retired, as had our second and third collections - the Derwent and Lomond. We had three new and exciting collections in the Coniston, Morar and Haskell, with more models in the pipeline. Even now I feel a tinge of excitement reminiscing on that time.

Haskell Global

Three-and-a-half years later and we find ourselves approaching the next chapter. Recently, the successor to the Lomond, the Atlantic, sold out and was retired. We sold our last Limited Edition Dart watch earlier this month, the Solent and Haskell collections are running out fast and we only have one model remaining in our original and beloved Coniston collection, the Coniston White. All these models will also be retired once stocks are depleted, and so we find our archive growing almost weekly.

The winds of change have been in effect for a few months already with the release of some brand new collections that we hope will remain with us for years to come, including the Astro, Tay, Coniston Auto and Sceptre – designed with the experience and learnings from those earlier, retired collections. Not a day goes by here at Marloe Watch Company where we don’t think about, discuss or revisit our retired ranges, and they will always have an impact on our new designs.

Speaking of which, we’re on the brink of releasing our most cohesive design to date, the GMT. A watch not only beautiful in design, but one that is powered by a ground-breaking Miyota movement in the 9075 – a calibre that is sending shockwaves through the watch industry as the only non-Swiss ‘true’ GMT movement on the market. Our GMT will be released next month (April) and we truly feel this is a stake in the ground for Marloe and a marker to be measured against.


We’re also working on the Solent Timer, the successor to the Solent, and hope to launch the new collection this autumn. The Haskell, which has served us, and many, so well over the years, will be replaced by the Daytimer, which should be ready in time for Christmas. And let’s not forget the Morar v2, the heir to the original Morar, and a project which has consumed Gordon for the past 6 months or so. Only recently did he reveal the concept to the rest of the team; needless to say, it’s going to be well worth waiting for. And wait we must, as that one won’t be with us until 2024.

This new chapter isn’t exclusive to our watches, however – we’ll very soon be opening a new office close to Henley, where we’ll be recruiting watchmakers and apprentices to bring repairs, servicing, and ultimately, assembly, in-house. We also hope to grow the team in several other areas as we navigate our way through this new and exciting chapter, not to mention throwing the odd event for our customers.

So as the winds of change take effect, I’ll borrow a turn of phrase that Stephanie used so eloquently back in 2019 to welcome in the new models and say goodbye to the old – there is a quiet handshake, a smile, a nod, a handing over of notes to the successors, and a grateful thank you for what they’ve done for the company.

And for those of you who have a Dart, Solent, Coniston or Haskell on your wrist as you read this, thank you for being part of our journey.

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  • Holding my breath for the Day GMT, but this amazing, soon it seems not to be little watch company, refuses to stand still. The limited edition nature of their watches only makes them more desirable and the Daytimer will have my cross hairs sliding towards it without a doubt. My love of watches isn’t confined to Marloe but there I don’t have the same bond or affection for others in my rapidly growing collection. I own a Bluebird (first edition) Emerald Morar, Coniston Auto (Black) and Sceptre (October) and love them dearly. I manage to grab the Centenary for our sons 30th, what a piece that is, I wish I’d managed to get two! He also had a Bluebird (first edition) and we have bought two other Morars as special birthday gifts. Other than the limited edition policy of MWC, there is a joy in knowing the watches will outlive me and nearest and dearest will have the enjoyment in them when I am no longer here. I cannot speak highly enough them and wish them more and more success as I watch their journey.

    David Paisley
  • Thank you for the update and so pleased to hear that new and exciting things continue to go ahead from strength to strength.

    The GMT looks amazing but can you make thd water resistance a bit greater? GMTs will suit holiday makers and may want to spend some time in the pool/sea?

    Any chance of a Cherwell Mk2 sometime as a nod to the one that started it all?

    Best wishes.

    Martin Stone
  • new office close to Henley, where we’ll be recruiting watchmakers and apprentices to bring repairs, servicing, and ultimately, assembly, in-house.
    The brand design is getting so much stronger and cohesive. These new designs are superb. I note that the Henley office will be recruiting watchmakers for in-house repairs etc. Will the company therefore have the design team studio in Kinross and the production and distribution team in Henley?

    Kenny Brown
  • Very happy to see success for you folks. Truly one of the best microbrands. That Daytimer will be in my watch box I suspect.

    Nate Birkholz
  • I do not own a Marloe watch, but enjoy your journey.
    I am a minor collector of vintage manual wind watches – original Tudor Oyster, for example – but look forward to your new pieces.
    If they match Stephanie’s writing, they are assured of success.
    Barry Hartshorn

    Barry Hartshorn

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