Road to Morar - Part 5

Road to Morar - Part 5

A hidden story. An experience that’s sheltered from public view. The culmination of what we’ve spent the best part of a year working on suddenly appears, fully formed, fully resolved. What has transpired in the time between creation and launching is a mystery.

Facing a blank sheet of paper can be incredibly daunting. An infinite chasm of possibility awaits, and whatever we can dream up we can probably make - that is the most exciting part of what I do - seeing what will become of the process. For the Morar 310, we already have the original project to call upon as a foundation, and so the approach in my mind was actually two things: bringing what worked for the original Morar forward into this iteration, but also trying to create something that felt like it was a piece of legitimate nautical hardware - an instrument designed for the ocean, for the crash of the waves and crush of the deep.

The research phase was vital. Speaking with Chris Lemons about his time spent as a saturation diver instructed the design quite a lot from a technical perspective and my time spent with retired Search & Rescue Pilot Rod Steel likewise - the Morar 310 really needs to bridge those two worlds, rather than focus solely on diving.

My own experiences sailing off the west coast of Scotland have been important as well - just existing and soaking up all the things around in that environment - winches, sheets, grab rails, cleats, shackles, blocks, clutches and many other things that are so important on sailing yachts, scrutinising their designs and why they’re made that way - everything is properly robust, often finished in bright chrome and built to last a lifetime of nautical abuse. That too has made its way into the process.

In short, I really wanted to create an object that belongs at sea.

Morar Concept

Making something robust is easy if you are not concerned with aesthetics. A robust case design for a watch demands more thought, especially if we are to retain some semblance of elegance and ergonomics. Balance, as always, is the key.

The uni-body style design of the original Morar was really well received and I wanted to try and keep that overall aesthetic - a solid slice of metal worn smooth by the ocean - but iterate upon it with all our learnings so far.

Sturdy lugs, inspired by the manifolds and ocean engineering in Chris’ world, able to accept a multitude of different straps, whether they be metal, silicone, nato or leather, the Morar should be a strap monster.

Thick sapphire crystal, a solid case-back, an anti-magnetic cage and maybe even a helium release valve that would allow professional saturation divers to use the Morar 310 inside their heliox chambers. A clear, legible dial with superior lume and unmistakable time referencing. This is what the Morar 310 demanded.

So now, after 9 months, multiple concept designs and over 150 iterative steps, I am delighted to reveal the final design for the Morar 310 Dive Watch.


Premiers 20:00 BST - Thursday 7th September


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  • Hullo, I’d like golden one in bronze, Union Jack 🇬🇧 under logo, thanks


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