July 27, 2018 3 min read 14 Comments

I wanted to see if we could create a watch that was engineered, mechanical, that had real value. So I set out on a journey to find somebody who could help me achieve this. 

It all began around three years ago when Oliver was living in Sweden. A chance discussion with a friend working for a Scandinavian watch brand turned into a seed that would flourish rapidly into a desire to make his own watches.

Researching and discovering the logistics of how to go about creating a watch, and a business around it, he was taken to the far reaches of the internet, reading thousands of posts, articles and websites. One such article was written by a chap called Gordon who, 5 years earlier, had tried to do the same thing as he was about to embark upon. Gordon’s project had failed, but with the demise came important lessons and an experience like no other. After stalking his name across the internet, Oliver found his personal website, where Gordon had been showcasing his various projects.

Oliver contacted him and started picking his brain; how did you go about designing a watch? What pitfalls did you find? Why did things not go to plan for you? Over the course of a week the two discussed the ins and outs of starting a watch brand until Oliver asked Gordon if he would design the first collection for the brand.

Coniston Phone

Gordon was facing imminent parenthood, and the proposal was initially too overwhelming; time was too scarce to embark on such a demanding project. Oliver set about finding someone else, but a week later a new email arrived and Gordon was on board. The chance to design and develop watches was simply too exciting for him to turn down.

And so began the journey that would evolve into a brand on the cusp of releasing their 5th design, the Coniston, and with it bringing the past 3 year’s worth of experience and knowledge. Everything has been pored into the Coniston, all the successes of the first four designs to create their new flagship collection.

Coniston Design

The process for design and manufacture is over a year long; from those first sketches and ideas to holding anything physical, a realisation of those thoughts and ideas, it’s a long process. Gordon and Oliver spend months and months thinking about every square millimeter of a watch; agonising over angles, heights and depths, sketching some more, drawing it up and rendering in 3D, then going over it again.

Coniston Lume

Marloe is still a small company and doesn’t have R&D facilities of their larger companions. For the Coniston and all designs prior, it takes about 4-6 months whittling down all the ideas in to one design, package it up in the design proposal, discuss it at length with the manufacturer, sign it off and then... they wait. The manufacturer is busy tooling up, getting the design resolved for moulding, CNC, polishing, assembly; putting in place all the processes that they need to make the Coniston exactly how it's been imagined. Every component of the watch is split up and sent to production; cases have moulds, tooling paths, tolerance checks, finishing procedures... hands have dies that need manufacturing to stamp out the hand shapes; dials need their various elements made and blocks soldered on; printing plates and pads need creating... crowns are machined, movements are assembled. It’s a massive, massive process.

Coniston Manufacturing

After 2 or 3 months though, the first prototype arrives which is used for final sign-off for production - checking the fit and finish of the parts, the sizing and proportions - the manufacturer is then given the green light and then... more waiting, for another 2 or 3 months. Finally a production set of four watches from the manufacturing run arrive; the proper bonafide watches, fully finished as the final models will be. These watches are not for further sign-off or any changes, instead they’re for marketing and promotion and showing them to the world.

This is the point that Gordon and Oliver find themselves at now, where production is firing on all cylinders and they’re just about to take delivery of the final production spec set of watches.


14 Responses

Oliver @ MWC
Oliver @ MWC

August 15, 2018

Price to be announced shortly

George
George

August 15, 2018

Thanks for sharing this story, it’s great to see small brands that work hard can produce great looking watches! What’s the anticipated price point for the new watch?

Gordon @ MWC
Gordon @ MWC

July 31, 2018

Thanks for the comments all, we both very much appreciate it.

@Tom – the Coniston is 40mm diameter.

@Dave – Coming soon in Part 3.

Tom Stewart
Tom Stewart

July 31, 2018

Hi Guys,

Checked out the video. Great intro to a new model and the anticipation is rising. I have the Haskell, which is perfect in all ways but the Cherwell was too big so it’s gone to a larger wrist.

Can you say at this time the diameter or is it in the Cherwell or Haskell size range. Please say Haskell!

Looking forward to the next post and the launch of the Coniston.

Greetings from the Highlands of Scotland.

Neill Wood
Neill Wood

July 31, 2018

Gents again thanks for the insight and preview into the Coniston, beautiful sleek and stylish as always. Can’t wait for the release to add to my collection.

Dave
Dave

July 29, 2018

Info on launch date nice to have that in my collection.

Norman Render
Norman Render

July 29, 2018

Wow, looking forward to the final design and then deciding what my first Marloe should be….

Lee Johnson
Lee Johnson

July 29, 2018

Thank you for the insight into the design process and the time commitment you have spent working up the timepieces, it could not be easy for either of you the to take this project forward coming together the way you have.
I for one offer my thanks to you for the amazing attention to detail as it’s this that makes your brand and it’s one I shall be following (buying into) at every opportunity.

Daniel Nicholson
Daniel Nicholson

July 29, 2018

I bought one of your first watches, a Cherwell with a grey face. I really like it, but usually only wear it for special occasions. I am ready for my next Marloe watch. I want one of these new ones for “everyday” wear. I am ready to buy. What do I do next. Oh, and I love the idea of the night light in the watch. Thanks and may God bless your company greatly.

Steve Plowman
Steve Plowman

July 29, 2018

The Coniston looks as though it’s going to be a winner.
Stylish and legible dial and relatively thin.

antony mckee
antony mckee

July 29, 2018

Simply a beautiful watch can’t wait to own one

Lt Col Stuart Grout MBE REME
Lt Col Stuart Grout MBE REME

July 27, 2018

Chaps, what a beauty! Once again you have absolutely nailed it – beautiful shapes throughout; keeping that simple, classic look with quality engineering shining through. I love my Haskell and proudly show it off to friends with Omegas and Tags on their wrists – they all love the look and feel. I am sure this Coniston will take your company another step in it’s path to long term success. Well done again lads – looking forward to the launch – Christmas present for my Son might now be sewn up!

Walter Huybregts
Walter Huybregts

July 27, 2018

I am the proud owner of one of your watches. Am a business guy and get many questions about your brand. Most people want to know how much it cost because it looks pricy and people in my business wear usd 10 to usd 20,000 watches, mine looks expensive but is very affordable. The watche has stopped working once of twice but now run fine. As a suggestion, I think there is interest for very flat watches (thin) , with the classic look. I would appreciate if the next watch I buy from Marloe would have night ‘lights’ in it or a possibility to see the time when its dark. Thanks for a great job on making watches,!
Greetings fro Houston Texas.

Dan
Dan

July 27, 2018

Wonderful video guys. You really get the sense of your passion and commitment to what you do

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